Pantone, a world-renowned authority on color, publishes the Pantone Trend Report each year to guide designers, brands and the creative industry on their color choices for the year ahead. These trend reports have important reference value for various design fields, such as fashion, interior design, product design and brand marketing.

The rich and extraordinary colors of London Fashion Week Spring 2024 stretch the imagination and bring expressive beauty to everyday life. With consumers varying demands for color that implicitly reflects their personality and showcases their identity, this season’s eclectic mix of vibrant bright, nature-based hues and classic traditional hues more steeped in history and tradition Offering a homemade layered collage of experimental creativity.

"The colors of London Fashion Week Spring 2024 underscore our desire for deep and meaningful self-expression," said Leatrice Eiseman, executive director of the Pantone Color Institute.

"This season's colors are both respectful and personal, transcending predictability and interacting with each other in powerful ways. Drawn from the daydreams of simpler times, while showcasing contemporary modernity, our unbridled desire for freedom and authenticity The desire to set the rules of color allows personal style to be unrestricted." An eclectic combination of vivid brights and rich natural tones expands the imagination

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Horizon Blue: An atmospheric blue hue that represents where the sea meets the sky

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Strong Blue: A boundless blue hue that encourages us to look beyond the obvious

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Bistro Green Green Bistro: Rich dark green tone, with a very solid sense of presence

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Spicy Mustard: Spicy yellow mustard with a surprisingly exotic flavor

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Chutney: a delicious earthy brown color